Canon Australia Explains Why It Will Not Be a Major Sponsor of AIPP Awards

From Canon Australia:
Friday, 5 February 2016
Dear Professional Photographer,
For the past 13 years, Canon Australia has been the major sponsor of the AIPP (Australian Institute of Professional Photography) awards. Through this sponsorship, we have worked with the AIPP and in consultation with photographers to shape a program that benefits entrants and promotes the industry.
Importantly, we have been determined to see as much of our sponsorship dollars as possible used to support the entrants and winners directly. Over recent years, though, this has been an increasing challenge as a result of the investment decisions and changing priorities of the AIPP administration.
These differences of opinion between us have limited our ability to provide the help that ‘professional’ photographers were telling us they needed through the Major Sponsorship.
The result of extensive discussion and proposals is that Canon will no longer be the Major Sponsor of the AIPP APPAs in 2016. Still determined to maximise the potential of the APPAs for professional photographers, we have requested a category sponsorship to allow us a more flexible structure to contribute. We await confirmation from the AIPP.
Staying true to our aim
This decision does not detract from our mission, but empowers us to do more to support the profession of photography and, specifically, the photographers that comprise it. To that end, we are preparing to announce ‘pro community’ events and enablement grants to help professional photographers, directly.
We want you to be the first to know and will be contacting you closer to the time with more details. In the meantime, please send us any questions and suggestions through to the following address:
Thank you for your support and I look forward to being in touch.
Jason McLean signature

Jason McLean Director – Consumer Imaging Canon Australia

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