Canon Releases Orwellian CMOS Sensor Promo Video

The first time I watched this video, George Orwell’s 1984 came to my mind. But upon rewatching the last 40 seconds or so, I couldn’t help but think this commercial would be perfect as a propoganda advert for the Panem Capitol in The Hunger Games.

“CMOS sensors harbor enormous potential, not only for surveillance and crime provention, but also for space and astronomical observation and in the medical field. By uncovering an unseen world, Canon CMOS sensors contribute to the creation of a properous society.”

Aside from the undeniable Big Brother aspect of the video, I thought it was odd that Canon used a CGI segment that clearly shows this “new technology” (developments in CMOS sensors) being featured in a camera that came out in 2001 (EOS-1D) with a discontinued EF 24-70mm f/2.8L USM (released in 2002) mounted to it. I realize that the CGI segment was supposed to be a generic representation of all Canon DSLRs and lenses, but if so, why make them so recognizable and so outdated at the same time?
Did you get the same feeling as me when watching the video? Let us know in the comments. [Sean]

Canon, Nikon and Sony News, Deals and What’s New at

This entry was posted in Photo Equipment and tagged , , , , , , . Bookmark the permalink.

Leave a Reply