How to Help Your Client Decide if a Native App is Necessary

PMore and more people across the world are using their mobile devices to access digital content. According to eMarketer, mobile phone use will grow from 61.1% to 69.4% worldwide. The same article also claims that nearly one-fourth of the global population use a smartphone monthly, but by 2017, this number will increase to 50%./PPAmerican cell phone use has already surpassed the global numbers. The Pew Internet Research discovered that as of 2014, 90% of American adults own a cell phone, and 58% of those cell phone owners have a smartphone. Interestly enough, though, America only ranked number 13 in the 2013 list of countries with highest smartphone penetration. The top 5 in the list were United Arab Emirates, South Korea, Saudi Arabia, Singapore, and Norway, respectively:/PPIMG alt=”” src=”” width=580 height=544/PPWith the way of the future clearly leading to increased mobile phone and especially smartphone use, more and more companies are needing help in deciding which mobile option is best for them. Often, most assume that a native app is the only way to go for smartphones. As a designer/ developer, though, it is up to you to decide what mobile option is right for them and their users./PPWhile different experts devide the mobile access options differently, most agree that the following are the four main choices:/PSTRONGNative Apps/STRONG

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