Imaging industry and Koelnmesse decide on new starting point for the new annual cycle
Following a successful photokina 2018, the German Photo Industry Association (PIV), as conceptual sponsor of the trade fair, and the event’s organiser Koelnmesse have agreed not to organise the next leading global trade fair in May 2019, as initially planned, but in May 2020. From Wednesday 27 May 2020 to Saturday 30 May 2020, all the market leaders in the imaging industry are expected once again in Cologne. The decision to postpone the start of the announced annual cycle by one year is intended to give all participants the opportunity to further develop the new concept for photokina and to tap into new target groups among exhibitors and visitors in order to heighten the status of the trade fair as a global platform for the photography and imaging industry.
This is an interesting development because it may reshape when the major camera manufacturers announce new products in 2019. Without the fanfare surrounding the big event, manufacturers won’t necessarily feel compelled to announce highly anticipated new products in the weeks leading up to the end of May.