Amazon Prime Day deals 2016
The best Amazon Prime Day deals in the US started at midnight and all of the temporary price drops only last 24 hours through the end of July 12. We’re updating the massive list below every hour.
The good news is that the Deal of the Day bargains list proves to be better in year two. Amazon Prime Day includes almost 16,000 deals, rivaling Black Friday and Cyber Monday.
Even better news: You don’t have scour through the Amazon.com website to find the biggest discounts. Prime Day is the retail company’s "Christmas in July," and we’ve got you covered.
Here are the best deals we could find on Amazon that you can add to your shopping cart and check out with today only.
Jump straight there: go straight to the Amazon Prime Day deals homepage
Many of today’s Amazon Prime Day deals require you to be a paid member of the e-retailer’s special service. An Amazon Prime membership costs $ 99 a year, paid on an annual basis, or $ 10.99 when paid month-to-month. It includes two-day free shipping, unlimited streaming of Amazon Video movies and TV shows and other services like playlists through Prime Music and Photos.
Here’s a trick: if you’re not a member yet looking to renew, you can always get a 30-day free trial and access all of the deals without having to pay anything.
See more about the Amazon Prime free trial
The best Amazon Prime Day deals 2016:
4K Ultra HD deal: Samsung UN55KU6600 Curved 55-Inch 4K Smart LED TV. Here’s the 2016 model of one of Samsung’s best televisions, now $ 649.99, was $ 1,247.99.
Amazon Echo: Echo Bluetooth Speaker with Alexa. This is the cheapest you’ll find Amazon’s futuristic gadget. It gives your home a smart speaker with AI controls and 360 omni-directional audio. Say "Hey Alexa" commands for a whole lot less. It was $ 179, now $ 129.
Amazon Fire 4K: Amazon Fire TV Streaming Media Player with 4K Ultra HD. Get the Ultra HD-capable version of Amazon’s excellent media streamer for just $ 69, down from $ 99.
Fire TV Stick: Amazon Fire TV Stick. Streaming on a budget just got a whole lot cheaper thanks to this Amazon Prime Day deal that’s cheaper than Chromecast, now $ 24.99, was $ 39.99.
Apparel: 60% Off Athletic Shoes
Android devices: Nexus 6P and Huawei watch are a classy couple and Amazon Prime Day is offering a discount on both of up to 25% or more off the list price.
Kindle: Kindle Paperwhite. Reading is about to make you smarter, so don’t pay top dollar for an e-reader when you can get it for $ 89, down from $ 119.
Kindle: Amazon Fire tablet 7" gives you an entry level tablet for a low price, which is good news because you won’t find Amazon Prime Day iPad deals anywhere. It’s now $ 33.33, was $ 49.99.
Memory Cards: Sandisk memory products. You can never have too many memory cards for your camera, phone or gaming device, and now is the time to get them at up 40% off.
GoPro: GoPro 4 Sessions bundle: Capture everything in your line of sight without spending too much money thanks to this GoPro Amazon Prime Day deal.
Xbox One bundle: Xbox One Console, 2 Games and 2 Controllers make the perfect pairing today. It’s the starter kit for for anyone who wants a real videogame as soon as they tire of Pokemon Go. It starts at $ 279, was $ 408.
iRobot Vacuum: iRobot Roomba 614 Vacuum Cleaning Robot. You don’t need to vacuum your floor because you live in the future and Amazon Prime Day is giving you a nice discount from the original $ 379.
Fast & Furious: Fast & Furious 1-7 Collection. Can you ever have enough of Vin Diesel? The answer is most certainly no, and Amazon agrees with 65% discount on all seven movies.
Polaroid Printer: Polaroid ZIP mobile printers. Your printer is too big, and this one isn’t. Save space and save money, while also saving your memories in print form, was 44% off from the original $ 129.95.
Toys: 50% off Nerf, Barbie, Fisher-Price and more
Video game: Doom. Blast demons in half after taking half off the original price of the popular video game first-person shooter series. It’s up to 50% off.
Amazon Prime Day: PS4 and Xbox One deals
There are some pretty good Xbox One and PS4 deals on offer here. They’re not what you’d call barnstorming offers but they’re better than any deals yesterday and for that reason alone it’s probably wise to pounce on one of these deals now if you like the look of one. Prices will return to normal tomorrow.
Xbox One: Xbox One 500GB Console – Gears of War: Ultimate Edition Bundle. Enter the future of video games while going back in time to relive one of the best shooters from Epic, now $ 259.99, was $ 299.99.
Xbox One bundle: Xbox One 500GB Console – Name Your Game Bundle with a bunch of free games, a special edition controller and a $ 50 Amazon gift card, now $ 279, was $ 455.22.
Xbox One Game: Titanfall 2 – Vanguard Collector’s Edition The Titanfall sequel doesn’t come out until October, but you can snag the collector’s edition for $ 50 off today.
Wii U: Nintendo Wii U Super Mario Maker console bundle gets you a brand new console and a popular DIY Mario game. Discount starts at 7:00am Pacific.
Nvidia Shield: Nvidia Shield Pro + 2nd controller. Gaming and multimedia streaming in one, easy-to-use device costs less with an Amazon Prime Day price that’s now $ 249, was $ 359.
PS4: All PS4 games, controllers and accessories on sale today.
Xbox One: All Xbox One console bundles games, controllers and accessories today.
Amazon Prime Day: TV and Home Entertainment deals
There are some great deals on home entertainment products here. The Amazon Fire deals themselves are brilliant – if you’re after a TV streamer to turn your old TV into a Netflix-streaming mega TV, the top two deals here are for you. Or if you’re after a cheap TV or a projector, there are some super deals too. We’ll be checking other sites throughout the day – not just Amazon – so we’ll update with all of the best deals we can find.
4K Ultra HD deal: Samsung UN55KU6600 Curved 55-Inch 4K Smart LED TV. Here’s the 2016 model of one of Samsung’s best televisions, now $ 649.99, was $ 1,247.99.
4K Ultra HD deal: Samsung U28E590D 28-Inch UHD LED-Lit Monitor isn’t nearly as big, but it has just as many pixels to offer at $ 399.99, down from $ 499.99.
Projector: ViewSonic PJD7828HDL 1080p Projector gets you a big, full HD picture for under half a grand with an Amazon Prime Day price of $ 477.58, was $ 599.99.
Fire TV with Antenna: Amazon Fire TV and HD Antenna bundle. Cut the cord properly with this money saving deal that starts with a low price and saves you on a cable bill at $ 79.99, down from $ 131.47.
HD monitors: All HD computer monitors as low as $ 59.99
Amazon Prime Day: Laptop and computing deals
If you’re after a cheap laptop, there are a few really enticing offers here. Firstly a Lenovo Chromebook for less than $ 200 – that’s an astonishingly good deal, especially if you just need a cheap laptop for surfing the web and checking emails. There are also a few excellent deals on Windows laptops and a batch of Microsoft Surface Pro deals if you want a laptop/tablet hybrid.
Dell laptop: Dell 15.6-Inch Gaming Laptop. It has a 6th-gen Intel Quad-Core i5-6300HQ processor up to 3.2GHz with 8GB RAM, 256GB SSD and Nvidia GeForce GTX 960M. It runs Windows 10 for $ 774.99, not $ 800.
Dell laptop: Dell 13-inch Inspiron i7359-2435SLV. Treat yourself to a 2-in-1 touchscreen laptop with a 6th Generation Intel Core i5 CPU, 4GB of RAM and a 500 GB HDD, now $ 479.99, was $ 630.
Chromebook: Asus C200MA Chromebook gets you a 11.6 Inch laptop with an Intel Dual Core chip, 4GB RAM, 16G internal drive for $ 179.99, was $ 190.
Chromebook: Toshiba Chromebook 2 (2015 Edition) gets you last year’s 13-inch laptop with an Intel Core i3 processor, 4GB of RAM and an LED-backlit keyboard for $ 279, was $ 399.
MSI laptop: 17-inch MSI GE72 Apache Pro-029. This gaming notebook packs a Nvidia Geforce GTX960M i7-6700HQ with 16GB of RAM, a 128GB SSD drive and 1TB internal hard drive. With Windows 10, it costs $ 999.20, no longer $ 1,249.99.
Lenovo $ 200 laptop: Lenovo Thinkpad 11E 11.6" Notebook has an Intel N2940 Quad-Core, 500GB SATA, 4GB DDR3, 802.11ac, Bluetooth, Win7Pro 64-Bit for $ 199, was $ 779.00.
Kindle 10: Fire HD 10 Tablet, 10.1" HD Display. You don’t have to buy an expensive iPad in order to get a large, 10-inch tablet display. Amazon has one for $ 149.99, down from $ 229.99.
Amazon Prime Day: Assorted electronics deals
Aside from laptops, games consoles and TVs, Amazon is running a whole range of other tech and gadget related Prime deals today. Here we’ve listed all of the ‘electronics’ deals of the day so you can see what’s going. We like the look of the Philips Hue deals – particularly if you’ve already started your smart lighting setup – it’s a great chance to flesh out your lighting on the cheap.
Apple Watch: Apple Watch Sport goes on sale at 8:00am, and while we don’t know the official Amazon Prime Day deal price just yet, it’s likely to be the cheapest you can get the iPhone smartwatch today.
Philips Hue: Hue White and Color Ambiance A19 Bulb Starter Kit. Turn your home into an neon smart home of the future. Paint your rooms in awesome colors for $ 149.99 instead of $ 199.99.
Philips Hue White: Philips 455303 Hue White Starter A19 Kit. These bulbs do the same thing, except you can have it in any color – so long as it’s white. A great starter kit now $ 60, was $ 80.
Kindle for Kids: Amazon Fire Kids Edition Tablet, 7" Display. Get your kids a tablet and protect your investment with a bumper-proof, colorful case included, now $ 69.99, was $ 99.99.
Segway: Segway miniPRO Personal Transporter. These self-balancing scooters don’t come cheap, but Amazon Prime day is offering them for $ 699.00, down from $ 1,299.
Everything you need to know about Amazon Prime Day 2016:
Fact File
To celebrate its 20th birthday last year, Amazon came up with Prime Day. It promised to deliver more bargains than Black Friday, and while some of the deals were less attractive than others there were still lots of tech deals and bargains to be found.
Amazon has decided to make Prime Day an annual event, and this year Amazon Prime Day is on 12 July 2016 – that’s this coming Tuesday, folks.
Like last year, the Prime Day deals of the day will only be available to Prime members, who will also get early access to lightning deals. But even if you’re not a member, there will still be plenty of deals and promotions from Amazon and plenty of other sites to take advantage on as all the big stores ride the ‘deals wave’ at a traditionally quiet time of year for retail.
Amazon has already confirmed that products with heavy discounts will include the Amazon Fire TV Stick, Amazon Fire tablet and Kindle Paperwhite e-reader.
As you’d expect, on Amazon Prime Day itself, TechRadar will be rounding up and linking to all of the deals we think are the absolute very best offers out there. We’ll also be keeping an eye out on all of the other online stores out there because they’ll be sure to do a bit of promotion in an attempt to get in on the action – we’ll list those deals too. In the meantime, here’s everything you need to know about Amazon Prime Day:
When is Amazon Prime Day 2016?
This year, Amazon Prime Day 2016 falls on Tuesday 12th of July, beginning at midnight Pacific Standard Time (PST). However, Amazon is also doing what it does with Black Friday and Cyber Monday – running a week of deals. The deals week started on the 5th of July.
Which countries will Amazon Prime Day be happening in?
Prime Day is running in every country where Amazon operates. Sorry, Australia 🙁
Get an Amazon Prime free trial to get the deals:
You need to be an Amazon Prime member to have access to the Prime Day ‘deals of the day’ but if you’re not a member and you don’t want to be a member, there’ll still be loads of promotions you can take advantage of – literally thousands of deals.
Prime, of course, is Amazon’s free delivery membership scheme, which has expanded to include streaming video, music, ebook rental and photo storage. If you aren’t currently a member of Amazon Prime you can take advantage of the 30-day free trial, which you can then cancel if you don’t want to continue as a Prime member. If you decide to stay, Prime memberships are $ 99 per year in the US. Last year Amazon took $ 20 off the price for Prime Day, although it’s unclear whether it’ll do the same this year.
It’s worth remembering that if you don’t want to remain in Prime after Prime Day you have to actively cancel the Prime membership before the free trial expires. If you don’t, you’ll be billed for a year’s subscription automatically.
What Amazon Prime Day deals can I expect?
Amazon says it’ll heavily discount more than 100,000 things on Prime Day, and there will be other promotions during the run-up to 12 July. For example, Prime Music is running a promotion to win "unforgettable experiences" with artists including Blink 182, Flo Rida, The Lumineers and others.
In the run-up to Prime Day you’ll see US deals such as a 32-inch TV and Fire TV Stick for $ 119.99. Expect Amazon to plug its Kindle, Kindle Fire and Fire products heavily – if you’re planning to buy one, you should probably wait until the 12th.
Confirmed Amazon Prime Day 2016 deals:
Amazon has already started to tease some of the deals that it’ll be running on Prime Day 2016. Or at least, it’s revealed some of the products it’ll be discounting – it hasn’t revealed what the prices are likely to be.
Amazon Fire Tablet: In the US you’ll be able to save $ 17 on the Amazon Fire 7-inch tablet – it’ll be one of Amazon’s deals of the day running all day long for $ 33.33 instead of $ 49.99. That’s a very strong deal if you’re after a 7-inch tablet. See the Amazon Fire tablet at Amazon
Amazon Fire TV Stick: On Amazon Prime Day last year, the Fire TV stick was the best selling product and that looks like it’ll be the case again this year. Amazon has confirmed that it’ll be offering a juicy discount on this Smart TV streaming stick. In the US that means $ 15 off and a price of $ 24.99 instead of $ 40. See the Amazon Fire TV Stick at Amazon
Amazon Kindle Paperwhite: Amazon has also confirmed that the Kindle Paperwhite will be on sale on Prime Day. In the US we’re allowed to tell you that the price will be $ 89.99 down from $ 119.99 which is a saving of $ 30. See the Kindle Paperwhite at Amazon
Last year’s Prime Day deals
Last year’s deals included 30% off Xbox Ones, 46% off Fire TV Sticks, 33% off Kindles, 50% off Kindle Fire HDs, 82% off DVD box sets and 75% off Blu-Ray box sets, 35% off projectors, 47% off headphones, 46% off smartwatches, 30% off cameras, 22% off SSDs… you get the idea. The Amazon products were all-day deals, but many of the other ones were lightning deals with limited stocks. When a lightning deal is gone, it’s gone.
Are there any special deals for students?
There are. Amazon Student offers a six-month free trial of Prime, including all the services bar ebook lending, and 50% off Prime membership if you want to continue after the trial expires. You’ll need to have an email address from a recognised institution; sadly the School of Hard Knocks and the University of Life don’t qualify.
Is it worth keeping the Prime subscription going?
It can be: Amazon Prime started as a free-delivery scheme but it now also includes unlimited photo storage, ad-free music, unlimited TV and movie streaming and early access to lightning deals throughout the year. If you use all of those things, $ 99 isn’t a lot of money.
Are the bargains real bargains?
That’s a good question. Like many retailers, Amazon is very keen on comparing prices against MSRPs in the US that nobody really expects anybody to pay – so for example in 2013 the Wall Street Journal noted that an Amazon deal of 45% off a $ 1,799 Samsung HDTV wasn’t quite so impressive: the previous month, Amazon had been selling the same TV for $ 997.99, so the actual saving was less than ten dollars. Such deals are essentially the same thing as supermarket wine promotions or amazing, never-ending furniture sales.
If you have a particular product in mind it’s worth keeping an eye on the prices now to make sure the deals are genuine on Prime Day. We find sites such as PriceSpy invaluable, as they enable you to see exactly what prices are being charged for specific things – not just big purchases, but smaller items such as video games too.
Some of the deals will clearly be paper bargains like the one the Wall Street Journal reported, but that doesn’t mean all of them will be. Amazon will have been bargaining hard with key suppliers to cut the prices it pays for some products, and it’ll sell some high-profile items as loss leaders in the expectation of cross-selling, up-selling and, well, selling. From Amazon’s point of view it can lose money on big deals and make it back from Prime subscriptions and by shifting stock it wants to get rid of anyway.
Will anybody else offer bargains on Prime Day?
We think so. Last year, a whole bunch of retailers clambered on the Amazon bandwagon with deals that in many cases were better than Amazon’s: in the US that included Walmart and Best Buy. As we did last year we’ll be tracking all the best bargains on Prime Day and the days running up to it – not just on Amazon, but everywhere.
What should I do in the run-up to Prime Day?
It’s worth thinking about what you actually want or need and how much it currently costs, so for example if you’re quite keen on a 4K TV it’s worth looking at the current prices to get a feel for what X amount of cash gets you.
The likelihood of Amazon doing a brilliant discount on the exact make and model is microscopic, but if you’re flexible and you’ve done your homework you’ll know if a similar model is a banging bargain or a waste of money.
Think in terms of specifications, not specific models: you might not get a deal on the 55UE6523211-VHB-2E 55-inch TV, but you’ll probably get a deal on someone else’s equally enormous set. Don’t forget to use price comparison services and if it’s tech, our reviews here at Techradar: some things are cheap because they’re no damn good.
As you’d expect we’ll keep our beady eye on Amazon and its rivals all the way to the end of Prime Day. If it’s a bargain, we’ll make sure you know about it.
What will TechRadar be doing on Prime Day?
Come back to this page on Prime Day and you’ll find us busily curating lists of all the best deals that Amazon has published. So there’s no reason to be intimidated by the thousands of deals Amazon is putting up, and don’t worry about which ones might be ‘real deals’ – just come to this page on TechRadar and we’ll surface all the best deals so you can go straight to them!
You can get started by signing up for the Amazon Prime trial if you’re not already a member.
What Amazon Prime Day deals can I expect?
Amazon says it’ll heavily discount more than 100,000 things on Prime Day, and there will be other promotions during the run-up to 12 July. For example, Prime Music is running a promotion to win "unforgettable experiences" with artists including Blink 182, Flo Rida, The Lumineers and others.
In the run-up to Prime Day you’ll see US deals such as a 32-inch TV and Fire TV Stick for $ 119.99. Expect Amazon to plug its Kindle, Kindle Fire and Fire products heavily – if you’re planning to buy one, you should probably wait until July 12.
Last year’s Prime Day deals
Last year’s deals included 30% off Xbox Ones, 46% off Fire TV Sticks, 33% off Kindles, 50% off Kindle Fire HDs, 82% off DVD box sets and 75% off Blu-Ray box sets, 35% off projectors, 47% off headphones, 46% off smartwatches, 30% off cameras, 22% off SSDs… you get the idea. The Amazon products were all-day deals, but many of the other ones were lightning deals with limited stocks. When a lightning deal is gone, it’s gone.
Amazon Prime Day 2015
Amazon launched on this day in 1995, making the world’s biggest online store now 20 years old.
To celebrate, it’s holding a big sales bonanza, quoting "more deals than Black Friday" and throwing plenty of money at TV advertising. On this page we’re rounding up the best deals so you don’t miss out!
Note though that these deals are available to Amazon Prime members only – if you’re not a member,you can get a free 30-day trial. If you’re already a member or you just want to dive straight in anyway, you can go there via the Prime Day links below:
What is Amazon Prime Day?
Amazon promises "more deals than Black Friday for one day only" which means bargain prices – some of which will last all day, and some only for a few hours. For more information about how Prime Day is going to work, read our guide below.
When is Amazon Prime Day?
Amazon Prime day 2015 takes place on Wednesday July 15. Amazon will start offering deals on its websites from midnight (that is, 12am midnight on the 15th) in each participating territory. There will be seven main deals available throughout the day, with lightning deals going live every 10 minutes.
Which countries will Prime Day be happening in?
The US, of course, but also the UK, Spain, Japan, Italy, Germany, France, Canada, Austria and Greece. We’re lying about Greece.
Can anybody take part in Prime Day?
No, you need to be an Amazon Prime member. If you aren’t already signed up, Prime is $ 99.
For that you get access to Prime Day plus access to the Amazon Prime Instant Video streaming service, free ebook borrowing, unlimited photo storage and free delivery on Prime-eligible items (within 1 hour if you live in some US cities). If you’re a parent, your Prime membership also enables you to join Amazon Family to get 20% off the price of nappies.
Can’t I just sign up for a 30-day trial, order loads of stuff and then cancel the membership?
Yes, you could. Amazon thinks you should: "try Prime today and get immediate access on 15th July", the Prime homepage says. Amazon clearly hopes that you’ll sign up for Prime and either be blown away by the service or so disorganised that you’ll forget to cancel. Either way, it’s clearly going to get some new Prime members out of it.
What sort of deals will there be on Prime Day?
That’s an excellent question, and Amazon hasn’t really answered it. It says there will be "thousands of Lightning Deals and seven popular Deals of the Day".
If you haven’t seen Amazon’s lightning deals before, they’re limited-time or limited-amount offers that can offer huge discounts on a fairly random selection of things: in recent weeks the list has included whiskies, watches and fitness monitors; at the time of writing there’s 60% off a garden hose and 81% off a fancy watch on Amazon US.
Amazon offered loads of lightning deals during Black Friday 2014 and there were definite bargains to be had, but as you’d expect the best ones sold out very quickly.
Here’s what Amazon has to say about its Prime Day deals. "Members will enjoy deals on items perfect for summer adventures, their to-do list, family road trips, back to school supplies, and everyday essentials." That’s not really narrowing it down, is it?
What should I do in the run-up to Prime day?
Assuming that Prime Day is going to be as exciting as Amazon says it is – and if it’s going to have more deals than Amazon’s Black Friday selection, then it might just be – then it’s a good idea to do two things:
1. Set a budget for whatever bargains you want to blag, and
2. Have an idea of what you actually want to buy before you go in.
Hoping for a good deal on an HDTV? Look at what’s out there, read our reviews and be prepared to be flexible: while we’re sure Amazon will discount all kinds of electronic and electrical items, the likelihood of it slashing the price of a specific model you’ve had your eye on for ages is close to zero.
Think in terms of specifications, not specific models: that way you’ll be able to tell instantly whether a bargain is the right bargain for you, or just money off something you don’t really want.
What else should I watch out for?
In retail, bargains aren’t always what they seem. We’ve seen Black Friday deals that looked like massive discounts but which were based on sky-high prices that nobody was expected to pay – the electronic equivalent of supermarket wine promotions and the sofa firms who always seem to be having massive sales – and high-profile sales are a great way of getting shot of end-of-line stock or of selling products bought in specifically to sell at low prices.
Back in 2013, the Wall Street Journal described retailers’ sales practices, including Amazon’s listing of a $ 1,799 Samsung HDTV with 45% off the sticker price: a month previously, the same set was $ 997.99.
Retailers are also known to raise prices in the run-up to big sales events, so for example in the weeks before Black Friday prices of all kinds of goods just happen to go up. Funny, that.
Will Amazon do any of those things? We don’t know, but even if it does, we’re here to help…