It’s not just the athletes are getting ready for the Olympics this month, with Canon setting up a huge depot within the Media Operation Centre, located inside the BARRA Olympic Park, stockpiled with an eye-watering amount of kit.
That’s even before we get to the lenses. We think we can spot some lovely EF 24mm f/1.4L II USM primes on the right, some workhorse EF 70-200mm f/2.8L IS USM II telephoto zooms on the far end shelf, while the bottom shelves are reserved from Canon’s distinctive white telephoto lenses.
Again, it’s the scale that impresses, with rows of $ 9999 (£9999, around AU$ 10,999) 400mm f/2.8L IS II USMs, $ 8,999 (£8,999, around AU$ 10,999) EF 500mm f/4L IS II USMs, $ 11,499 (£11,299, around AU$ 14,499) EF 600mm f/4L IS II USMs and some $ 12,999 (£12,299, around AU$ 15,599) EF 800mm f/5.6L IS USMs.
As high as a mountain
In actual fact, Canon will be providing almost 1,600 EF lenses for loans to accredited photographers, which when stacked end-to-end will measure over 1,100ft – almost as high as Brazil’s Sugar Loaf Mountain at 1,299ft.
To keep all of this kit in order, provide maintenance and offer on-site repairs, Canon Professional Services (CPS) has sent 78 members of staff to assist photographers covering the Games.
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